Social Mention …
You may ask yourself, what is Social Mention? Is it an idea or a method of doing something? Neither, it’s an application that may very well keep your business up to date with all the latest trends. So, how do you use it, and what does it do? We will discuss both of these in a bit.
How … ?
The first thing you want to do is check the frequency with which your keywords are being searched for. In addition, you want to determine where and how people are talking about your product or service. Also, this can help you keep up to date on the ‘juicy’ gossip people spread about your business. This stage of keyword research may be time-consuming; thankfully, applications like Social Mention emerged to save us all some time!
If you were to work on a website for a customer, one of the first things you want to do is learn who they work with and prosper from. This will help you decide which social media, back-links, and blogs to focus on in terms of who will be likely to link back to the customers page.
Furthermore, Social Mention operates similarly to Google AdWords. You visit their main page and input the keywords you wish to track; also, you can input which social medias you want to track on. They have a list of over 100 different social media platforms to track your audience on. In just a few minutes you can see who visited your page. In addition, you can also filter the users in a variety of different ways like ‘sentiment’ or ‘influence’. Hence, understanding what people are saying, and in which context, should help you create content that will drive traffic to your page.
For a more in depth look at Social Mention, check out the blog at KissMetrics that I have linked below.