Student Best Practices in Digital Marketing

By taking a few digital marketing courses, I have learned a lot about the “do’s and don’ts” of the digital side of marketing. So, below are some blogs that talk about some of the ‘student best practices in digital marketing’ that I now have to offer. Also, this page is a work-in-progress so I will be adding more content over time. If you would like a different perspective, please check out my colleagues website below:

http://alexpappasmarketing.com/

 

A brief history of search …

In 1990, Google was introduced as a project at Stanford, by Sergey Brin. It was incorporated by the late ninety’s with the help of Larry Page, a twenty-two year old University of Michigan alumni. Similar to Backrub, Google utilizes back-link tracking as the underlying technology for its search algorithms; from this, they created PageRank. PageRank assigns a web page a rank, with values ranging from 0 to 10, values are made according to the authority, reliability, and importance of the web page. Google determines this via back-link structure, as well as other on and offsite SEO methods. By the year 2000, Google refined its first algorithm. Today, Google’s algorithms include upwards of many million variables, they measure these by social metrics as well as domain and page level link metrics; and these variables are constantly undergoing changes.

Digital Marketing

Student Best Practices in Digital Marketing: Search Algorithms …

In order to rank your page highly, there are certain trends and methods you should pay attention to. There are many influential blogs out there that offer a vast amount of information on updates to Google search algorithms. To stay up to date, check out Moz, Search Engine Journal, or Google’s spam team leader Matt Cutts.

Spam means you post a link to your site thousands of times rapidly from the same, or few sources. Recently, Google has made updates to its algorithms to indicate when a website utilizes spam tactics to boost its PageRank. Now, Google will penalize your website if you use spam because Google likes back-links that are spread out across the web. Spam is a black-hat SEO technique, which won’t rank your page as highly as using white-hat SEO.

Black-hat SEO tactics refer to the use of spam, or other techniques that don’t adhere to search engine recommendations. So, unsurprisingly if you use these techniques your website may suffer more than it gains. Utilizing white-hat SEO techniques, means using a ‘natural’ approach to optimize your website by keeping a human audience focus. This is done while adhering to search engine guidelines.

Student Best Practices in Digital Marketing: Content is King …

Digital Marketing Success