Organic SEO with Social Mention

Social Mention …

You may ask yourself, what is Social Mention? Is it an idea or a method of doing something? Neither, it’s an application that may very well¬†keep your business up to date with all the latest trends. So, how do you use it, and what does it do? We will discuss both of these in a bit.

How … ?

The first thing you want to do is check the frequency with which your keywords are being searched for. In addition, you want to determine¬†where and how people are talking about your product or service. Also, this can help you keep up to date on the ‘juicy’ gossip people spread about your business. This stage of keyword research may be time-consuming; thankfully, applications like Social Mention emerged to save us all some time!

Social Mention

If you were to work on a website for a customer, one of the first things you want to do is learn who they work with and prosper from. This will help you decide which social media, back-links, and blogs to focus on in terms of who will be likely to link back to the customers page.

Furthermore, Social Mention operates similarly to Google AdWords. You visit their main page and input the keywords you wish to track; also, you can input which social medias you want to track on. They have a list of over 100 different social media platforms to track your audience on. In just a few minutes you can see who visited your page. In addition, you can also filter the users in a variety of different ways like ‘sentiment’ or ‘influence’. Hence, understanding what people are saying, and in which context, should help you create content that will drive traffic to your page.

For a more in depth look at Social Mention, check out the blog at KissMetrics that I have linked below.

Bidding Optimization Strategies

Bidding Optimization …

Advertising on Google relies heavily on bidding optimization; yet, it isn’t necessarily true that the highest bid gets their ad ranked the highest. Equally as important, is the quality of the ad itself. Therefore, if two people bid the same amount and one has higher ad quality, then they will win the placement and rank more highly and at a lower cost than the other user. While, if both users had the same ad quality, the one who paid more will win the auction. Also, you don’t always pay the maximum of your bid for ad placement. Google charges you only as much as is needed to beat the runner up. In addition, if you would like to learn more about the AdWords Auction process, then please watch the video below.

Budgeting …

When you create an advertising campaign, you should always input a daily budget. You may ask yourself what an appropriate budget might be for your business. To answer this, ask yourself how much you can afford. You should assume that Google will consume your total budget every day, from this you can figure out a monthly budget. This monthly budget will indicate how much you can accomplish, but don’t get discouraged if you own a small business! You don’t necessarily need a large budget to achieve large results. Consequently, having a small budget can make it difficult to try different variations of ads. You will need to rely on having a strong quality score for your ads.

In addition, you need to look at the lifetime value of your customers. You need to think about how much money you will be making off of this customer over their lifetime, versus how much it cost you to acquire that customer. This will let you know if your ad was profitable in this instance.

For a more in depth, and professional perspective, check out the link to SearchEngineLand below!

Common Bidding Strategies …

  • Cost-per-Click = This method is used to push traffic towards your webpage in multiple different ways. It is the most common bidding strategy.
  • Cost-per-Impression = This method is used primarily to build brand awareness. Or if you want more users to see your message.
  • Cost-per-Acquisition = This method is used to drive conversion; this could be in the form of a sale, phone call, completed web form, etc.

Flexible Bidding Strategies …

Bidding Optimization

Each of the six automated bidding strategies can be found in the graphic below; if you would like a more in depth look at what each of them do, then please follow the link below.

What is Programmatic Display Buying?

What is Programmatic Display Buying?

Programmatic display buying involves using Google AdWords Display Network to gain customer attention earlier in the purchase funnel. The Google Display Network is structured to find the right customers for your business across millions of pages. Therefore, you can be strategic in putting your message in front of your audience at the right time and place.

First of all, to find the right audience you need to do keyword research using the Google Keyword Planner Tool. Next, make a list of keywords and topics and put it into AdWords, Google then uses contextual targeting to reach customers. In the Display Network, you can choose which sites your ads will be shown on. In addition, you can choose specific websites, different types of websites, or different audiences to display to. Also, using manual placement allows you to display on videos, games, or even mobile apps. If you want to target a specific type of consumer you should choose to market to in-market audiences. Opposite, if you want to target a broad audience you should use affinity audience targeting.

In addition, you want to utilize a variety of different ad formats; this is your chance to engage the user. Using Display you can increase brand awareness of your business, build loyalty, and sell more products or services.

Programmatic Display Buying

Goals and Results …

Finally, you will want to continuously monitor your performance. AdWords Display lets you see how your results stack up to your goals. It does this by showing you which pages gave you the most sales at the lowest cost, and which ads got the most clicks. Looking at your report, you can make adjustments to your bidding and targeting strategies to get the most value. In addition, AdWords may automatically adjust some things if data shows it will help you reach your goals.

For a more in depth and professional outlook of programmatic advertising, you should look to MarketingLand (link below).